Volkswagen Group Displays its New Corporate Design
Photo credit: Volkswagen
The Volkswagen Group has modernized its corporate design, using the previous log since 2007, signaling a commitment to innovation and long-term vision. The brand has undergone a major change before going from “Volkswagen Aktiengesellschaft” to “Volkswagen Group”. The most notable changes in the new corporate design are found in the word mark, font, colors, design elements among other things to reflect a fresher, more digital approach. The new corporate design has been implemented for the first time in Germany and will be gradually introduced in international markets in 2024. Volkswagen Group continues to release the latest technology on the market pushing into the electric era.
“The Volkswagen Group is committed to attractive brands, products, and technologies. Communication plays a key role here, both in terms of content and images. Our topics are the focus of attention when we address employees, customers, journalists, investors, or analysts. Good corporate design can provide the best possible support here. “Our new look gives us an identity, both internally and externally,” said Sebastian Rudolph, Head of Global Group Communications.
The Volkswagen Group’s goal is to shape the electric, digital, and sustainable future of mobility through its unique portfolio of major brands, products, and services. This wide variety of brands enables the group to meet the needs of a wide range of customers. Through its vision of “shaping mobility for generations,” the Volkswagen Group continues to lead the way to a cleaner world with a modern look. To celebrate the introduction of the Volkswagen Group’s new corporate design with a contemporary and modern aesthetic, the company has decided to completely redesign its Volkswagen Group.com website.
The Groups new corporate site was designed in collaboration with Group Communications, Group Marketing, and Brand Strategy. The new design of the website is focused on the needs of the financial public and the business media. The website focuses on current corporate news and strategic core topics, customers looking to access the site via their mobile phones will have an improved user experience and the ability to find content much easier. The introduction of Volkswagen’s new corporate design, developed in collaboration with the international design agency Landor & Fitch using four colors that include Deep Space Blue, Vivid Green, Pure White, and Electric Neon.
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