Why Southern Team Volkswagen

Why Buy at SOUTHERN Team?

Because Car Buying Should Be Fast, Fair, and Easy

Our Philosophy is simple: Over 25 years ago we realized that people really didn’t want to waste time at the dealership, be burdened with negotiating prices, or be surprised at the last minute with hidden charges. That’s when we came up with “Clean Deal Buying”.

  • Fast: You get our fair, low price right up front, on our website and on the lot. Plus you can save even more time with Buy Online – Skip the paperwork and work your deal online!
  • Fair: Our low Internet Market Value Price is set by the Virginia Market, not by us. We poll over 20,000 websites hourly to calculate the best, low price for every vehicle.
  • Easy: 100% transparent Internet Market Value Pricing and non-commission sales team means no hassles, no haggling, no surprises.

Together, we call it Southern Team’s Clean Deal Buying Experience.

It’s the Fast, Fair, Easy and 100% transparent way to buy and maintain your next new car!

A New Faster, Easier Way to Shop: Buy Online!

Southern Team makes your car buying experience easier and faster than ever! Now you can choose your offers, calculate your payments, apply for credit, value your trade and submit your deal right here on our website…saving hours at the dealership! Your online deal includes all availalbe incentives, options, taxes etc. so you get a real price, real payment. Look for the “Buy Online” banner on each vehicle’s detail page to get started.


Southern Team’s Clean Deal Buying Experience begins with iMVP – Internet Market Value Pricing. You get a great low price on new vehicles- our low price right up front, set by the Virginia market, not by us. With iMVP, Southern Team uses a third party source, Kelley Blue Book’s Fair Market Value to automatically set our prices. No hassles, no haggling, no surprises!

We believe in 100% transparent pricing. That means no games, no gimmicks, no pressure, no surprises. There are no hidden charges.

We make it clear that our Volkswagen prices exclude tax, title, license, freight (2019 models), and $697 processing fee, and that offers may be contingent on credit approval through our lenders. We will provide you with a detailed report of all expenses and make sure you understand exactly what you are getting and what you are paying for before you sign.

Our no-pressure, non-commission sales team members are here to help you find the vehicle that’s right for you, and your budget. If you’re not completely satisfied with your purchase, our 48-Hour Bring It Back Program allows you to exchange the vehicle within 48 hours for another model. And since we want to help make sure your investment stays in top condition, Southern Team offers Values for Life, with your engine and more covered for life, and our Lifetime Parts and Labor Guarantee… never pay for the same repair twice.

Phone Numbers:Sales Hours:Special Hours
  • Memorial Day Sunday12:00 PM - 6:00 PM
  • Memorial Day Monday9:00 AM - 6:00 PM
Regular Hours
  • Mon - Fri9:00 AM - 8:00 PM
  • Sat9:00 AM - 6:00 PM
  • SunClosed
Service Hours:Special Hours
  • Memorial Day MondayClosed
Regular Hours
  • Mon - Fri7:30 AM - 5:30 PM
  • Sat8:00 AM - 4:00 PM
  • SunClosed
Parts Hours:Special Hours
  • Memorial Day MondayClosed
Regular Hours
  • Mon - Fri8:00 AM - 5:00 PM
  • Sat8:00 AM - 4:00 PM
  • SunClosed
Collision Center Hours:Special Hours
  • Memorial Day MondayClosed
Regular Hours
  • Mon - Fri8:00 AM - 5:30 PM
  • Sat - SunClosed


Low Prices Every Day

We back our low prices with over 30 years of being your trusted dealer in the Roanoke Valley. Just bring in a current bonafide offer from a Central or SW Virginia dealer showing an exact in-stock new vehicle for less than our lowest price. See any salesperson for complete details.

48-Hour Bring It Back Program

Buy with peace of mind: If for any reason within 48 hours (actual time) of your purchase you decide that you would prefer a different vehicle, just “Bring It Back” and select another automobile from our inventory.

Lifetime Parts and Labor Guarantee

When you service your vehicle at Southern Team, you’ll get the benefit of our Lifetime Parts and Labor Guarantee. Never pay for the same part or repair twice – we guarantee our work for life.

Great Values For Life

Your oil changes, engine and more, covered for life!

We believe in providing our customers added value during and after the sale. That’s why Southern Team offers Values for Life on most of our new and pre-owned vehicles. When you buy a vehicle from Southern Team, you can receive these services for life.

All included as long as all manufacturer’s suggested service is performed at Southern Team. That’s what good people, great values is all about.

  • ALL Your Scheduled Oil & Filter Changes Covered for LIFE!*
  • Your Engine Covered for LIFE!*
  • Your State Inspections Covered for LIFE!*
  • Your Multipoint Courtesy Inspections Covered for LIFE!**
  • Your Parts and Service Guaranteed for LIFE!*
  • Your Exterior Car Washes Covered for LIFE!**
Values for Life Program: *As a reward for having all manufacturer’s normal scheduled maintenance performed at Southern Team at owner’s expense. Oil changes covered at manufacturer’s normal recommended intervals. Additional service required for severe condition scheduled maintenance is not covered and will be at owner’s expense. Program not available on commercial, diesel, Value Select used vehicles or high-performance vehicles. Other exclusions may apply.**Available when being serviced at Southern Team. Offers provided by Values Guaranteed, LLC, not Southern Team, inc. See dealer for written program details.
Southern Team Volkswagen is located at: 6614 Peters Creek Rd • Roanoke, VA 24019

Get Directions

6614 Peters Creek Rd, Roanoke, VA, 24019

Saved Vehicles

You don't have any saved vehicles!

Look for this Save icon

Once you've saved some vehicles, you can view them here at any time.

Southern Team Volkswagen 37.346541, -79.95798.